A commitment that’s changing my freelance career + the introduction to my new project

August 19, 2013

I made a commitment in May to take my freelance career to the next level by posting new content every week. Doing this has done leaps and bounds for my site’s traffic and online presence.

I’ve more than doubled in Twitter followers, tripled in Facebook likes, grew my first mailing list, and it’s all because of my writing. I have to give a huge shout out to Preston D Lee, founder of Graphic Design Blender, for giving me the opportunity to also write there, which really kick started this whole thing.

However, I know I can improve. I feel like my content strategy here isn’t as effective as it could be, so I’m making some major changes around my own freelance career, and that’s what I’m sharing with you here.

Refocusing my content for the right audience

If you take a look at my website, it’s clean, the content is well-written, and it holds all of the necessary information for my visitors.

So where’s this major flaw that I’m just now noticing?

I’m attracting the wrong audience.

It’s obvious that my content is geared to freelancers like myself, and I love sharing my experiences and insight on the subject.

I’m pleased with the page views I’m getting. My blog has grown dramatically over the past couple of months, but the truth is, I’ve put myself in a terrible situation...

If a freelancer stumbles onto my blog, they’d love it. But if a client stumbled on it, they would think, “I’m not a freelance graphic designer. Next...”

My content is repelling potential clients and attracting competition!

This is why I need to refocus my content strategy, and it’s going to be a massive change for me.

But don’t worry! This change is going to be awesome for everyone! For you (other freelancers), potential clients, and myself.

Taking my content strategy to the next level

Over the next couple of months here’s what’s going to happen: My blog and its posts will still be here, along with myself.

My new content strategy for my personal blog will still have general updates on my freelance career, but majority of the new content will be geared towards client related topics. Topics that will educate and provide solutions for clients.

Ultimately my goal with this change is to reach out to my ideal customers. Making connections with other freelancers makes me feel great, but working with clients is what pays the bills.

So here’s the real major change that’s happening...

There’s no way I’m leaving my current readers behind, so with this new content strategy for my personal blog, I need a new home for my freelance audience.

Introducing: Your Freelance Career


I’m thrilled to announce my next project! It's the new home for my freelance writing: YourFreelanceCareer.com

Your Freelance Career brings transparency to running your own freelance business.

My goal is to continue to provide transparent content that’ll help other freelancers learn the ins and outs of freelancing, but at a whole new level.

If you’re interested in sticking around with me and learning more on running a freelance career, check it out.

Otherwise, continue reading this blog and I’ll try to post as much as possible.

This is a huge step I’m taking with the structure of my own freelance career.

I value everyone’s support that I’ve received thus far, and I look forward to growing with all of you.

See my latest work and more on Instagram @BrentGalloway